It is no good business leaders muttering into their beards that if the market was right, everything would be right.

The truth is the market is always right! While that might sound a bit philosophical, my point is that if the market shifts, then so must we. We must anticipate, move with the times, ride the bull markets and the bear markets and respond accordingly.

It is also a critical time not to simply rely on intuition and “winging it”. In times when markets are more buoyant, one can get away with risk in a different way, chancing your hand. A quick chat over the BBQ with a couple of business mates is no longer going to cut it. More thinking is going into business decisions, because in these times, they are critical.

I’ve found this is often the way with property decisions. When times are not so tough, the analysis can be a bit weak, but people will make decisions on buying, selling, and leasing without a great deal of detailed cost benefit investigation.

Now more than ever, decisions have to be robust and well informed.

In the past few weeks, I’ve started advising three new clients, all determined to be making the right decisions with the right expert advice, across their property and business strategies, lease negotiations, and location choices.

We all need to be leveraging our time so tinkering around on areas of the business where we have little or limited expertise is not time well spent.

While our great kiwi DIY tradition can take us a long way in some areas, times like these require us to think more strategically, and opt for a fibre optic expert rather than doing it all ourselves with number 8 wire!

This entry was posted on Tuesday 12th August 2008 and is filed under Property Strategy. Both comments and pings are currently closed.